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Title details for Strategic Social Media by L. Meghan Mahoney - Available

Strategic Social Media

by L. Meghan Mahoney
Tang Tang
ebook
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
  • Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
  • Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
  • Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
  • Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
  • Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 
    • Expand title description text
    Publisher: Wiley

    OverDrive Read

    • ISBN: 9781118556900
    • File size: 3706 KB
    • Release date: September 12, 2016

    EPUB ebook

    • ISBN: 9781118556900
    • File size: 3706 KB
    • Release date: September 15, 2016

    Formats

    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
  • Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
  • Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
  • Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
  • Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
  • Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 
    • Expand title description text
    Business Nonfiction